The Collection & Pricing
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Ranger | $500
Crafted from a 100% Rabbit blend, the Ranger hat is the epitome of quiet luxury and refined design. Featuring our signature customization package, it’s for those who seek the magic in the in-between—the moments that define the journey. With a perfect balance of ruggedness and prestige, it’s made for those who lead with confidence and embrace the road less traveled.
Ranger Hats come with our Signature Customization Package, designed to make each hat a true expression of you. This package includes professional shaping and a thoughtfully curated selection of personalized elements:
Ranger Color Collection:
Midnight – Black, symbolizing mystery and boldness.
Wishbone – Rich chocolate brown, inspired by the freedom and adventure of endless horizons.
Riverstone – reflecting the timeless beauty of riverbeds and flowing water.
Wild Dust – A denim blue-grey, evoking the rugged elegance of well-traveled paths and the whisper of western winds. This shade embodies the freedom of open horizons and the quiet strength of the untamed frontier. Limited Edition.
Open Road – A dusty green, evoking the boundless horizons of desert landscapes and the quiet resilience of untamed wilderness. A tribute to the spirit of adventure, where every path holds the promise of discovery.
Dreamer – A creamy ivory, reminiscent of soft mornings and the quiet journey ahead.
Starfall – Navy, a deep, timeless blue, reflecting the calm of a quiet evening sky and the serenity of wide-open spaces.
Bluebird – Dusty blue, a soft, weathered hue that captures the tranquility of distant skies and the quiet beauty of open fields. Limited edition.
Wildwood – A rich, earthy brown, evoking the strength and warmth of nature’s quiet beauty.
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Stetson Styles | $340+
As an official Stetson retailer, Lucky Cowboy is proud to offer a curated selection of Stetson hats in a variety of timeless styles and colors. Each piece reflects the legendary craftsmanship and enduring spirit of the American West.
Handcrafted in Texas and touched by over 100 sets of hands, every Stetson is a testament to quality, tradition, and authenticity. Made from premium materials like 100% rabbit fur felt, these hats are built to last a lifetime — and to be lived in.
From iconic silhouettes like the Skyline to fresh, modern shapes, each hat is finished with signature details like self-felt bands, silver-tone buckles, handsewn leather sweatbands, and satin linings. Whether you’re chasing adventure or embracing everyday style, there’s a Stetson for your story.
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Canyon Straw Styles | $250
Handwoven from 100% Toquilla Straw, this hat is a testament to heritage craftsmanship and effortless elegance. Lightweight yet durable, it embodies the spirit of sun-soaked adventures and the quiet confidence of those who carve their own path. Each piece is meticulously crafted by skilled artisans in Ecuador, using sustainable techniques passed down through generations. With a breathable weave and an adjustable fit, it offers both comfort and timeless sophistication. An authentic Panama Hat, made entirely by hand—no two are alike, making yours as unique as the journey ahead.
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Lucky Truckers | $30
Good hat, good vibes.
Meet the Lucky Trucker — your new go-to for sun-soaked days, dusty roads, and easy living. With its classic high-crown fit, breathable mesh back, and vintage-inspired rope detail, it’s got just the right mix of comfort and character.
Comes in 11 colors.