The Collection & Pricing

  • Lucky Cowboy Classic | $500+

    Crafted from 100% rabbit fur felt, the Lucky Cowboy Classic is a study in quiet luxury and timeless design. It’s made for those who find magic in the in-between—the moments that shape the journey. Striking the perfect balance of rugged character and refined elegance, this hat is for those who lead with confidence and embrace the road less traveled.

    Every Classic hat includes professional shaping and a curated selection of personalized details. While luxe additions are available for purchase, most customization elements are already included, ensuring your hat feels truly your own.

  • Stetson Styles | $360+

    As an official Stetson retailer, Lucky Cowboy is proud to share a handpicked collection of Stetson hats in classic styles and timeless colors—each one carrying the legendary spirit of the American West.

    Handcrafted in Texas and passed through the skilled hands of more than 100 artisans, every Stetson is a testament to tradition, authenticity, and enduring quality. Made with premium materials, these hats are built not only to last a lifetime, but to be truly lived in.

    Whether you’re chasing adventure or elevating your everyday style, there’s a Stetson ready to be part of your story.

    Hats begin at $360, with à la carte customization available.

  • Lucky Truckers | $35

    Good hat, good vibes.

    Meet the Lucky Trucker — your new go-to for sun-soaked days, dusty roads, and easy living. With its classic high-crown fit, breathable mesh back, and vintage-inspired rope detail, it’s got just the right mix of comfort and character.

    SHOP LUCKY TRUCKERS