At Lucky Cowboy, every hat begins with your story. Our process is intentionally slow & bespoke, allowing space for creativity, reflection, and thoughtful design.

Each piece is crafted to feel personal, meaningful, and entirely one of a kind. Appointments are scheduled for ninety minutes. During this time, we’ll explore shapes, colors, and styles while discussing the details that will make your hat uniquely yours. Together, we’ll select your size and preferred color, then refine the crown and brim shape to bring your vision to life. From there, the customization begins. We encourage guests to bring personal treasures, turning each hat into a true reflection of their journey.

For those looking to add something even more distinctive, we collaborate with a local artist who has created one-of-a-kind designs exclusively for Lucky Cowboy. These images can be hand-burned onto your hat, adding a layer of artistry and individuality that makes each piece truly unforgettable.

While your hat is being crafted, you’re free to enjoy Laguna Beach—grab a coffee or lunch nearby, take a stroll through the neighborhood, or a dip into the ocean. While some hats can be completed the same day, we may ask that more intricate pieces are picked up a few days after your appointment. Hats not currently in stock can still be designed during your appointment, then ordered and ready for pickup within 3–6 weeks. Finished hats can be collected from our Laguna Beach studio, or we’re happy to arrange local and long-distance delivery.

To the journey ahead and a bit of luck along the way.