Step Inside our Seaside Studio & Find the Perfect Fit
A little piece of the Lucky Cowboy world, tucked away in Laguna Beach.
Step inside our seaside studio, located inside Bluebird Mercantile, and discover a world of hats, handmade accessories, apparel, and little treasures dreamed up along the way. Explore our collection of original Lucky Cowboy designs, try on our signature shapes, discover our curated selection of fur felts and colors, and learn more about our new Made-to-Order experience.
Whether you’re looking to create a hat of your own, find something ready to wear, or simply explore, there’s a little something for everyone.
Explore the World of Lucky Cowboy
Our Made-to-Order experience begins with an original Lucky Cowboy design and ends with something uniquely yours.
During your studio fitting, we’ll take your measurements, introduce you to the collection, and guide you through your choice of shape, fur felt, color, banding, and finishing details.
Can’t make it to Laguna Beach? Our Made-to-Order Collection is also available to shop online, with virtual fittings available for a little extra guidance.
More to Explore
From our favorite everyday tees and truckers to ready-to-wear hats, bandanas, and handmade accessories, there’s always something to discover in the Lucky Cowboy studio.
Made for the dreamers, wanderers, and wherever the road takes you.
SHOP THE WORLD OF LUCKY COWBOY →
Dream big. Wander often. We’ll see you out there.
Find us by the sea.
Find the Lucky Cowboy hat studio tucked inside Bluebird Mercantile, in the heart of Laguna Beach, California. Located on South Coast Highway (PCH) at Bluebird Canyon Drive, just across from Surf & Sand Resort and steps from the beach, our studio is home to custom hats, ready-to-wear styles, apparel and handmade accessories.
Stop by to explore, try on your favorites, or book a private fitting to create something uniquely yours.
Location:
Bluebird Mercantile | 1550 S Coast Hwy, Suite 101 | Laguna Beach, CA 92651
Parking: Complimentary guest parking behind the building.