Made to Order, the Lucky Cowboy Way
An original design. A little imagination. A hat made just for you.
There’s something special about a hat that feels like it was always meant to be yours. At Lucky Cowboy, we believe the things you wear should tell a story. Of where you’ve been, where you’re going, and all the little moments that make you, well, you. That belief has always been at the heart of what we do. And now, we’re introducing a new way to make it yours.
Discover our new Made-to-Order Collection
Dreamed up in our Laguna Beach studio and inspired by open roads, rugged landscapes, wild places, and a little magic along the way, our collection brings together original designs that each have a story of their own. From the quiet simplicity of The Lucky One to the symbolism woven into Of a Feather, Follow Your Star, and Wings of Luck, each design is an invitation to find something that speaks to you. And that’s where your story begins.
You choose your Lucky Cowboy. We’ll bring it to life by hand.
For the Dreamers
We’ve taken the beauty of the custom hat experience and made it a little more effortless.
Start by exploring our collection of original Lucky Cowboy designs. Find the one that catches your eye, the one that feels like something you’d wear for years to come.
From there, make it yours.
Choose from our curated selection of fur felts, colors, signature crown and brim shapes, banding, and finishing details.
Maybe it’s a classic cattleman crown with a wide, sweeping brim. A soft teardrop in a beautifully worn-in shade. Something understated, or something with a little more wild in its spirit. The possibilities are personal, but the process is simple.
Find Your Lucky Cowboy
Whether you’re discovering our designs for the first time or ready to make one your own, there’s a little luck waiting for you.
Discover Made to Order →
Learn more about our Made-to-Order experience, from choosing your design to the finishing touches.
Explore the Collection →
Get to know our original Lucky Cowboy designs and find the one that speaks to you.
Shop Made to Order →
Found your favorite? Choose your size, fur felt, and personal details to begin creating your Lucky Cowboy online.
Made to order. Made to be worn. Made for wherever the road takes you.
A Little Piece of Lucky Cowboy, Tucked Away in Laguna Beach
Find the Lucky Cowboy hat studio tucked inside Bluebird Mercantile, in the heart of Laguna Beach, California. Located on South Coast Highway (PCH) at Bluebird Canyon Drive, just across from Surf & Sand Resort and steps from the beach, our studio is home to custom hats, ready-to-wear styles, apparel and handmade accessories. For those who find themselves along the California coast, our studio is waiting.
Stop by to explore, try on your favorites, or book a private fitting to create something uniquely yours.
Location:
Bluebird Mercantile | 1550 S Coast Hwy, Suite 101 | Laguna Beach, CA 92651
Parking: Complimentary guest parking behind the building.