Start with a Lucky Cowboy. Make it yours.
Our Made-to-Order collection begins with original Lucky Cowboy designs, dreamed up in our Laguna Beach studio and made in your size. Find the style that speaks to you, then make it yours through a curated selection of crown and brim shapes, premium fur felts, colors, and finishes. Every option has been thoughtfully considered to preserve the spirit of the original design while allowing your Lucky Cowboy to feel distinctly your own.
Each hat is shaped, detailed, and finished by hand in our Laguna Beach studio.
Make it Yours
Choose from a collection of original artwork, dreamed up in the Lucky Cowboy studio, each with a story of its own. Every hat is finished with our signature Lucky maker’s mark and a light patina, giving it a little lived-in spirit from the start. Browse our artwork collection here.
THE LUCKY ONE
The Lucky One is Lucky Cowboy in its purest form. Hand-shaped and left beautifully undone, with only our signature Lucky maker’s mark at the side. A little worn-in spirit and just enough luck to take with you. For the dreamers who trust their own way and know they don’t need much else.
WINGS OF LUCK
For those who were never meant to keep their feet on the ground. A winged horse caught in motion, weathered edges, quiet constellations, and little talismans tucked throughout. Wings of Luck is for the dreamers already on their way, carrying a little stardust wherever they go.
FOLLOW YOUR STAR
For the dreamers who trust the pull of something in the distance. A constellation of stars scattered across the hat, finished with hand-embroidered details. A reminder to find your own direction and follow whatever calls you forward.
OF A FEATHER
For a love that always finds its way home. Doves in flight symbolize connection and the invisible threads that bind us to the people and places we carry with us. Finished with natural details and little touches of luck along the way.
MAGIC RABBIT
For those who were never meant to follow the trail. A wild hare in motion, rugged finishes, and whispers of luck tucked throughout. Magic Rabbit is for the restless and curious, the ones who trust their instincts, chase a little magic, and aren’t afraid to disappear down an unexpected road.
BUTTERFLY EFFECT
For becoming, beginning again, and the magic of where one small moment can lead. A butterfly takes its place on the crown, a quiet symbol of transformation and the unexpected ways life can change course. Finished with natural details and subtle touches of luck throughout.
Made to order in our Classic European Rabbit fur Felt or our Heritage American Beaver — from $500.
Find your Lucky
Once you've found your Lucky Cowboy, choose from our curated collection of shapes, materials, colors, and finishes.
Make it Yours
Choose Your Color & Felt
Find your shade in one of our two signature fur felts. Explore our curated collection of Lucky Cowboy colors below.
European Rabbit Fur Felt · From $500
Soft, lightweight, and effortless, The Classic is made for everyday adventures. Beautifully shapeable with a refined finish and relaxed feel, it’s the Lucky Cowboy you’ll reach for again and again.
American Beaver Fur Felt · From $1,000
Velvety, resilient, and made to stand the test of time, The Heritage is our heirloom felt. Prized for its exceptional durability and ability to grow even more beautiful with wear, it’s made to collect stories, weather the years, and perhaps, someday, be passed along.
Choose Your Crown
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THE DREAMER
Our soft, relaxed take on a teardrop. Organic, effortless, and made for everyday.
THE RANCHER
Our hand-shaped interpretation of a classic cattleman — softer, more natural, and rooted in the West
Choose Your Brim
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HORIZON
Clean, flat, and effortless.
NOMAD
A soft, organic lift at the sides.
OLD WEST
Higher, sculptural, and naturally Western.
Choose between natural leather or recycled satin, then decide how lived-in you like your Lucky Cowboy — natural, lightly worn, or beautifully weathered.
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Choose Your Details
From there, we add the finishing touches and bring your Lucky Cowboy to life by hand.
Each hat is shaped, detailed, and finished in our Laguna Beach studio, with most Made-to-Order pieces ready for pickup or shipment within 2–8 weeks.
Have something beyond the collection in mind? We accommodate a limited number of custom commissions for those looking to create something entirely their own. Inquire about a Custom Commission here
Made to order. Made to be worn. Made for wherever the road takes you.